Go Cry, Go Laugh
The Chinese name puts two words side by side, to cry and to yell. Crying is for the soul, yelling is for the body. The brand sums it up as tears and sweat. The big painted apple is the 3C logo, for China Crying Center.
Crying Center started in Guangzhou in 2017 as a group of young designers. Each quarter a different one of them leads the collection, so the style moves with every season. One rule stays the same. Good design and good fabric, at prices people can pay.
A design and sport community, in its own words. Hoodies, tees and track pants for crying, laughing, running and everything between.
The sports line plays as hard as it dresses. The first badminton collection with Kumpoo, in June 2025, sold out within a minute. The skirts come in eight colours, in quick-dry mesh with a split hem.
Quick-dry long sleeves for running, hiking and the gym, with flat seams and a logo on the back.
The brand holds its own sports day too. It is called Go Cry, Go Love.
