Guides to Chinese brands

Notes on the pieces, the materials and how to choose. For the longer stories behind the brands, read our editorials.

Read the editorials

New fragrance guides

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• Double Happiness: woven cloth, bamboo handles and Shanghai bags

  Explore Double Happiness bags and ties through their woven cloth, shapes, handles and material differences.

• To Summer perfume and home fragrance: choose the format first

  Choose To Summer perfume, solid perfume, hand cream, body care and candles by scent and the moment you want to use them.

• DOCUMENTS perfume: where to start, from discovery vials to a full bottle

  A guide to the DOCUMENTS selection at Anfulu, with discovery sizes, portable formats and questions to ask before choosing a perfume.

• Ordering from Anfulu: shipping, tracking and returns

  Shipping from Shanghai, tracking your parcel and finding the current returns terms.

• Chinese sportswear brands: Crying Center, FPA and Loose End

  Compare casual sport clothing, outdoor layers and cycling-specific pieces from Crying Center, FPA and Loose End in Anfulu’s selection.

• Gifts from Chinese brands: perfume discovery, jewelry and small objects

  Choose a gift from Chinese brands around the recipient’s taste: fragrance discovery, silver and pearls, incense sets or a small bag.

• Chinese incense: how to choose sticks, coils and holders

  Explore Peace Incense blends and single-note sticks, plus DOCUMENTS perfume-and-incense sets, with format and holder checks before buying.

• Chinese tea fragrances: perfume, solid perfume and scent for the home

  Choose a wearable tea perfume, a portable solid or a home-fragrance format from To Summer.

• Chinese woody perfumes: cedarwood, sandalwood and incense directions

  Compare cedarwood, sandalwood and incense-led options from DOCUMENTS and To Summer using the listed notes and perfume formats.

• Osmanthus perfume from China: a starting point with To Summer

  Explore Summer Palace Osmanthus perfume and distinguish it from osmanthus candles and incense before choosing.

• DOCUMENTS or To Summer: which Chinese perfume should you explore first?

  Compare specific DOCUMENTS and To Summer perfumes by scent notes and available formats, without assuming that either brand has one house smell.

• Chinese jewelry brands: discovering Soft Mountains through silver, pearls and jade

  Explore Soft Mountains jewelry through listed metals, freshwater pearls, red agate and jade, with questions to ask before buying online.

• Chinese handbag brands: woven cloth and soft everyday bags

  Compare Double Happiness and TENERA bags by material, closure and carry style to find a Chinese handbag brand that suits your day.

• Chinese premium brands: how to choose by design, materials and construction

  Explore Chinese premium fashion and fragrance through specific materials, construction and design details, rather than relying on a luxury label.

• Where to buy Chinese brands online

  A practical starting point for buying Chinese perfume, clothing, bags and jewelry online, with brand discovery, Shanghai shipping and order checks.

• New Chinese style (新中式): a guide to contemporary Chinese fashion

  Understand new Chinese style, also called neo-Chinese fashion or 新中式, and explore contemporary pieces through textiles, accessories and everyday styling.

• Independent Chinese fashion brands: a guide to finding your next label

  Find Chinese fashion through the pieces you actually wear: everyday clothing, cycling kit, bags and jewelry from Anfulu’s selected brands.

• Chinese perfume brands: find your scent

  Explore six perfume houses by scent direction, bottle size and format.