The Part Left Over

Loose End on a paper race number, pinned over a rider on a fixed-gear bike.

A dictionary card for loose end, a red loose thread, and white socks that read LOOSE and END.

A loose end is the unfinished bit, the thread that hangs off the main body. The Chinese name says the same, the extra part.

The brand thinks every person is a bit like that thread, and it makes clothes for them.

Sewn, then dyed. The backs of two garment-dyed jerseys, no two alike, and three dye baths.

The zipless jerseys are sewn in white first and dyed afterwards, so no two come out the same. The fabric is a honeycomb knit from Piave in Italy. The wind vests go through three dye baths, in three colours.

Could be worse. A delivery docket for the studio, Shanghai, 1 April 2021, and a rider in a lime fleece jacket.

Loose End comes from Could be Worse, a studio founded in Shanghai on April Fools' Day 2021 by Joe Qiao, a graphic designer, and Yang Wenguang. Both rode a lot of fixed-gear bikes.

Time Lapse. A rider in the cloud-print long-sleeve jersey, and a film strip of the print.

The logo is a gecko. A gecko can drop its tail and keep going, a loose end of its own. Time Lapse layers clouds and soil, like a film of the sky sped up.